SELECT 
  q_product_descriptions.product_id, 
  q_product_descriptions.short_description, 
  IF(
    q_product_descriptions.short_description = '', 
    q_product_descriptions.full_description, 
    ''
  ) AS full_description 
FROM 
  q_product_descriptions 
WHERE 
  q_product_descriptions.product_id IN (
    9901, 9902, 9903, 9904, 9905, 9906, 9907, 
    9908, 9909, 9910, 9911, 9912, 9913, 
    9914, 9915, 9916
  ) 
  AND q_product_descriptions.lang_code = 'en'

Query time 0.00057

JSON explain

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        "product_id"
      ],
      "key": "PRIMARY",
      "used_key_parts": [
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        "lang_code"
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      "key_length": "9",
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      "filtered": "100.00",
      "index_condition": "((`portal`.`q_product_descriptions`.`product_id` in (9901,9902,9903,9904,9905,9906,9907,9908,9909,9910,9911,9912,9913,9914,9915,9916)) and (`portal`.`q_product_descriptions`.`lang_code` = 'en'))",
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        "eval_cost": "3.20",
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        "data_read_per_join": "61K"
      },
      "used_columns": [
        "product_id",
        "lang_code",
        "short_description",
        "full_description"
      ]
    }
  }
}

Result

product_id short_description full_description
9901 <ul><li>Dedicated tablet compartment compatible with iPad and tablets</li> <li>Convenient front organized pocket stores quick access items</li> <li>Comfortable shoulder strap and padded handle for easy portability</li> <li>Internal fleece lined strap to carry and protect your equipment</li> <li>The luggage pass through on the back panel enables easy transport with rolling luggage</li> <li>Bright color lining for comfortable vision</li> </ul><p><span>Slim, compact bag sized to fit 13 inch and 14 inch notebooks and Ultrabook along with the MacBook 15 inch with Retina display with practical organization for everything else you need to carry</span></p> <p><span> Inside the main compartment there is a dedicated tablet compartment compatible with iPad and tablets</span></p> <p><span> An internal fleece lined strap helps to carry and protect the equipment </span></p> <p><span>The convenient front pocket offers a quick access to always keep your items on hand</span></p> <p><span> Back flat compartment for newspaper, magazines or other essentials</span></p> <p><span>Carrying options include shoulder strap or top handle</span></p>
9902 <ul><li> <ul><li>Dedicated tablet compartment compatible with iPad and tablets</li> <li>Convenient front organized pocket stores quick access items</li> <li>Comfortable shoulder strap and padded handle for easy portability</li> <li>Internal fleece lined strap to carry and protect your equipment</li> <li>The luggage pass through on the back panel enables easy transport with rolling luggage</li> <li>Bright color lining for comfortable vision</li> </ul></li> </ul>
9903 <ul><li>Designed with Tucano Anti-Slip System</li> <li>Carry on its own or as a complete protection inside another computer bag</li> <li>Rugged 4mm neoprene construction</li> <li>Padded for all-around protection</li> <li>Zipper is lined to protect the laptop</li> <li>Dual zippers for easy opening</li> </ul>
9904 <ul><li>Designed with Tucano Anti-Slip System</li> <li>Carry on its own or as a complete protection inside another computer bag????</li> <li>Rugged 4mm neoprene construction</li> <li>Padded for all-around protection</li> <li>Zipper is lined to protect the laptop</li> <li>Dual zippers for easy opening</li> </ul>
9905 <ul><li>Urban style look</li> <li>Two capacious compartments including an integrated padded laptop pocket and accessory pockets</li> <li>Music pocket equipped with cables port</li> <li>Dedicated tablet compartment compatible with iPad and tablets</li> <li>Side pocket for bottle or umbrella</li> <li>Ergonomic extra-padded back panel and straps</li> </ul>
9906 <ul><li>Slim compact bag sized to fit up to 13" notebooks and 13" Ultrabook</li> <li>Casual look. Made in melange polyester with canvass effect</li> <li>Internal embedded band to best protect the laptop while carrying it</li> <li>Dedicated tablet pocket compatible with iPad and tablets</li> <li>Front and back large pockets</li> <li>Double handle and shoulder strap</li> <li>Attachment strap for trolleys</li> </ul>
9907 <p><span>Slim bag in two tone fabric for notebooks ultrabooks and MacBooks up to 13 inches</span></p> <p><span> The interior compartment features a strap with Velcro to secure and protect your device</span></p> <p><span> The external front panel features an accessory pocket and the back is equipped with a trolley strap</span></p> <p><span> Non removable  webbing shoulder strap</span></p>
9908 <ul class="listing-features"><li>Bag in two tone fabric</li> <li>Internal Velcro strap to secure and protect your device</li> <li>Front pocket for accessories</li> <li>Non removable shoulder strap</li> <li>Trolley strap</li> </ul>
9909 <p><span>Super slim bag for laptops up to 14 inch  made of high tech material with contrast color details</span></p> <p><span> Single internal compartment with neoprene corners to secure your laptop</span></p> <p><span>The front side features a roomy external pocket</span></p> <p><span> Double handles and detachable shoulder strap made with webbing</span></p>
9910 <div class="short-description"> <div class="std"> <div class="short-description"> <div class="std">Super slim bag for laptops up to 15 point 6 inches made of high tech material with contrast color details</div> <div class="std"> </div> <div class="std">Single internal compartment with neoprene corners to secure your laptop</div> <div class="std"> </div> <div class="std">The front side features a roomy external pocket</div> <div class="std"> </div> <div class="std">Double handles and detachable shoulder strap made with webbing</div> </div> <div class="product-options"> </div> </div> </div> <div class="product-options"> </div>
9911 <ul><li>Internal compartment with extra padding for laptop protection</li> <li>Front organizational pocket</li> <li>Strap to attach it to a trolley</li> <li>Adjustable and removable shoulder strap</li> </ul>
9912 <div class="short-description"> <div class="std">Compact bag compatible with Notebook and Ultrabook 13 point 3 inches  and 14 inches</div> <div class="std"> </div> <div class="std">The design created by the horizontal zip pocket and vertical seam characterizes the bag giving it a contemporary professional look</div> <div class="std"><br />The main compartment is purposely reinforced to protect your laptop</div> <div class="std"> </div> <div class="std">The front pocket is equipped with a retainer organised into specific pockets for your Smartphone  Power Bank and business cards</div> <div class="std"> </div> <div class="std">The bag also has a convenient detachable padded shoulder strap and a useful band for trolley transport which is situated on the back panel</div> </div> <div class="product-options"> </div>
9913 <div class="short-description"> <div class="std"> <div class="short-description"> <div class="std"><span>Compact bag compatible with notebook and Ultrabook 15 point 6 inches  and MacBook Pro 15 inches Retina</span></div> <div class="std"> </div> <div class="std"><span> The design created by the horizontal zip pocket and vertical seam characterises the bag giving it a contemporary, professional look</span></div> <div class="std"> </div> <div class="std"><span>The main compartment is purposely reinforced to protect your laptop</span></div> <div class="std"> </div> <div class="std"><span> The front pocket is equipped with a retainer organised into specific pockets for your Smartphone Power Bank and business cards</span></div> <div class="std"> </div> <div class="std"><span> The bag also has a convenient detachable padded shoulder strap and a useful band for trolley transport which is situated on the back panel</span></div> </div> <div class="product-options"> </div> </div> </div> <div class="product-options"> </div>
9914 <ul><li>Internal compartment with extra padding for laptop protection</li> <li>Front organizational pocket</li> <li>Strap to attach it to a trolley</li> <li>Adjustable and removable shoulder strap</li> </ul>
9915 <ul class="listing-features"><li>Magnetic closure</li> <li>X Fit an interior anti slip universal system that consists of easy fitting silicone rubber elastic straps that hook up the tablet to the case</li> <li>Point and shoot the practical flap is foldable for easy access to the rear camera</li> <li>Integrated stand up system</li> </ul>
9916 <ul class="listing-features"><li>Magnetic closure</li> <li>X Fit an interior anti slip universal system that consists of easy fitting silicone rubber elastic straps that hook up the tablet to the case</li> <li>Point and shoot the practical flap is foldable for easy access to the rear camera</li> <li>Integrated stand up system</li> </ul>